Marketing strategies !!!

Twitter, faster, stronger

With Twitter, you no longer have friends but "followers", people who decide to "follow" the messages you post (improved texts whose length does not exceed 140 signs). Here, the information is raw. It depends on the intimate or the professional. In this game, Ashton Kutcher steals the palm. The actor was one of the first to launch and challenged CNN to reach a million followers faster than he did. He won. He’s got over 5.5 million today!

Now, did you know that fan pages on social media are marketing strategies ? Yes, everybody knows it !!!

But did you know that Two American researchers from Hewlett Packard studied the "twitter effect" and came to an amazing conclusion: the social network makes it possible to predict the number of entries in a film.

And more reliably than the tools used by Hollywood! To do this, the researchers studied for three months the 2.9 million tweets sent by more than a million users, concerning 24 films ranging from Avatar to Twilight 2. They first calculated the number of tweets referring to the film before the day of its release (the buzz). By putting it in relation to the number of cinemas, they obtained a precise idea of the start of the film. For the first week of operation, they developed a tool to classify tweets according to the viewer’s opinion of the film (on a scale ranging from very positive to very negative), which allowed them to calculate by algorithm the general opinion on the film, thus its final score.

Their predictions are 94% correct !!! Amazing, isn't it ?

Lénaïc