Leonardo Dicaprio, a committed actor on Instagram...

Leonardo Dicaprio, named "messenger of peace" by the United Nations (UN) in 2014 is known for his commitment to ecology and the fight against global warming. Indeed, after having founded the Leonardo DiCaprio Foundation in 1998 to support organizations dedicated to ensuring sustainable development and after having made a lot of actions in favor of the planet, en 2016, he co-produced the documentary "Before the flood" which deals with environmental problems linked to the development of human activities. Where the rest of Hollywood has converted to social networks using all the platforms available, from YouTube to Instagram via Twitter, with the aim of personal promotion, Léonardo Dicaprio on the other hand prefers to offer its 42 million subscribers informations on protecting the Amazon, polluting the ocean and vegan burgers.

By browsing his Instagram account, there is no risk of coming across a selfie of him, an image of his family or his dog. Léonardo uses these social networks in order to educate internet users on the issue of global warming, on ocean protection, on fair trade, etc. The same observation can be made by looking at his subscriptions: Among Leonardo's 5O Instagram subscriptions, we find exclusively associations, NGOs or committed personalities like Greta Thunberg. Moreover, we realize that Leonardo announces the color by writing "actor and environmentalist" in the biography of his Instagram account. Thus, since his first Instagram publication in 2014, on which he posed alongside Ban Ki-Moon, the Secretary General of the United Nations, Leonardo has never stopped using the social network to promote the humanitarian causes he defends.

In the glitter and cinema world, he is one of the few who has totally dedicated his social networks to sensibilzation and to humanitarian causes. A good example to follow !

Mathilde