Applications and influence

"What character of Sex and the City are you?"

Warner could not launch the marketing campaign for his film without proposing this poll that has become a Facebook classic . Aside from this app, the hottest movie of the summer has developed a series of gadget apps, hidden under the "More Fun" tab, such as the schedule for a girls' night out. For the boys, Fox has developed an original app to promote the all-hazards agency: drive the team’s famous van. A link sent Internet users from the movie’s Facebook page to a Youtube video allowing them to virtually browse Google Earth while driving the van and launch videos. 

But the palme of the buzz Facebook returns to Twilightwhose, it is true, the target is the most technophile.

In just a few months, the page has gathered more than 6 million followers: "Twilight’s growth has been impressive, says Jeff Ragovin, the CEO of Buddy Media, the agency that implemented the Facebook plan for Summit Entertainment. It is one of the most followed pages of all time." This page has been joined by about ten mini-communities such as Team Jacob or Team Edward. Summit Entertainment puts up to eight online content a day to satisfy fans who are always in demand for new information. Pushing to the end the idea of reuniting around the same interests, the distributor encouraged fans to meet, thanks to the social network, in their region to see the film. We knew the apéros Facebook, here are the projos Facebook!

Sony has embarked on the race for mobile apps, all with a connection to Facebook, Twitter and other sites. Thus, like The Karate Kid, Salt is declined on an online game (Day X Exists) created by the Australian agency Hoodlum. The goal is to find suspects, track enemy operations, and decrypt messages. All Internet users can therefore turn into Angelina Jolie.

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